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Site Management

Marketing, Money, and Search Engines

How-To Guide: E-Commerce Marketing on Facebook
As the social network phenom Facebook turns five, we show you the steps to take to create ads and fan pages for your e-commerce business.

Top 10 Gifts for Networking Gurus
Useful technology products always make great gifts, both during the holiday season and throughout the year. If you're looking for gift ideas for friends or loved ones (or even for yourself), this handy guide unites the cool with the practical.

Functional Testing
JMeter is useful and convenient for functional testing. This week, you'll learn how to create a Test Plan and incorporate and/or configure JMeter elements to support functional testing

Web Hosting Control Panels
Web hosting is a highly competitive field. Extra features, such as free domain names, site builder and pricing vary widely, but the control panel makes a difference and you have to pick the service which suits your requirements.

How to Build a Web Design Business - Part 2
This week we discuss the skills and knowledge needed to succeed as a Web designer, such as knowledge of HTML, CSS, browser issues, programming knowledge, e-commerce shopping carts and more.

Top Online Marketing Techniques
In this article you'll learn about several effective online marketing techniques (such as article writing for ezines, blogging, joint ventures, etc.) and how to implement them.

12 Ways To Drive More Traffic To Your Web Site
Building Web site traffic is one of the most important aspects of creating a successful online presence. An important key is learning how to maximize your visibility which you'll learn about in this article.

Web-Related Careers
A common misconception among many people is that Web development and Web design are synonymous. This article explores the distinctions between the two careers, including some of the skills you need to pursue them.

Writing a Simple Automated Test in FitNesse
Here is your chance to test a Web application, a Web services API, a desktop UI, or something else.

Mitigating the WASC Web Security Threat Classification with Apache: Part 3
The Client-Side Attacks section focuses on the abuse or exploitation of a Web site's users. Topics covered are content spoofing, cross-site scripting, buffer overflow, denial of service attacks, and more. By Ryan C. Barnett.

Mitigating the WASC Web Security Threat Classification with Apache: Part 3
The Client-Side Attacks section focuses on the abuse or exploitation of a Web site's users. Topics covered are content spoofing, cross-site scripting, buffer overflow, denial of service attacks, and more. By Ryan C. Barnett.

Mitigating the WASC Web Security Threat Classification with Apache: Part 3
The Client-Side Attacks section focuses on the abuse or exploitation of a Web site's users. Topics covered are content spoofing, cross-site scripting, buffer overflow, denial of service attacks, and more. By Ryan C. Barnett.

Preventing Web Attacks with Apache
If you're involved at any level with the administration of an Apache Web server, you need to get a copy of this book. Ryan Barnett's background, coupled with detailed explanations, makes this a must-have book.

How to Use Web Analytics: Part 2
Take a guided tour through an analytics program, focusing on the data most likely to boost your sales. Plus: Analytics expert Eric Peterson discusses the essentials of monitoring your site traffic.

Google Maps: A Primer for Small Business
Want customers to beat a path to your door? Google draws them a map right to your business and that's just for starters.

Building an Ethical Workplace
Business ethics is not a new concept, but it is getting more attention these days, writes CIO Update columnist Katherine Spencer Lee of Robert Half Technology.

Delicious Recipes for Your Web Site
This cookbook offers a wide range of solutions to real-life problems that come up regularly when creating and growing a Web site. If you've been wanting to learn how to build Web sites that people will visit, bookmark and revisit, read this review.

A Web Development Primer
In this article, the author examines a wide variety of Web technologies, beginning with HTML, it's limitations and how to go beyond it. Other topics covered are client side technologies, server side technologies, networks, JavaScript, DHTML, CGI and more.

Is Your Domain Name Safe?
Recent news reports have claimed that the ownership of domain names may be in jeopardy, the result of policy changes by ICANN regarding the transfer of domain names between registrars. But is there a reason to be concerned? Read on to find out.

Optimizing Apache Server Performance
Squeezing the most performance out of your Apache server can make difference in how your Web site functions and the impression it makes. We look at the two areas where you have the most control: installation and configuration.

Optimizing Apache Server Performance
Squeezing the most performance out of your Apache server can make difference in how your Web site functions and the impression it makes. We look at the two areas where you have the most control: installation and configuration.

Optimizing Apache Server Performance
Squeezing the most performance out of your Apache server can make difference in how your Web site functions and the impression it makes. We look at the two areas where you have the most control: installation and configuration.

Software Review: Advanced Web Ranking
The strategy of obtaining high search engine results for a Web site is known as search engine optimization. Once you've selected and implemented your keywords, you need to be able to track them, which could be a time intensive process. Enter the Advanced Web Ranking application, a program created for that very purpose.

The Basics of Domain Names
Most people know what domain names are but few understand what having one entails. In this article, you will learn about the various types of domain names, formatting, registration issues, domain pointing and more.

The Inner Workings of Robots, Spiders, and Web Crawlers
Robots, a.k.a. spiders or Web crawlers, are used to feed data to a user, such as Google. Most robots are useful, but some, such as EmailSiphon and Cherry Picker are spambots. Here, you'll learn what robots do and how to gain control over them.

Search Engine Friendly or Search Friendly?
Somewhere along SEM's evolution, 'search-engine-friendly design' came to mean friendly only to Google or Yahoo. What happened to the user experience?

An Interview with Danny Sullivan
This is an interview with Danny Sullivan, Managing Editor of Search Engine Watch. Danny, a well-known authority on search engines, is widely considered the Internet's "search engine guru." In addition to the many articles he has written, Danny is also a frequent speaker at conferences.

Making CRM Accessible
Make your site and e-mail easier for all your customers.

Six Ways to Grow a Subscriber List
It won't happen overnight, but it will happen if you follow these guidelines.

Analyze and Report from the Windows Event Log, Part 2
Report from or analyze your Windows Event Log data from MS Access. Author Bill Pearson provides a step-by-step approach for preparing Event Log data for import into Access. Part 2 of the series.

Analyze and Report from the Windows Event Log, Part I
Report from or analyze your Windows Event Log data from MS Access. Author Bill Pearson provides a step-by-step approach for preparing Event Log data for import into Access.

Intellectual Property Protection and Code Obfuscation
Learn about the execution process of CLR-based programs and how to protect your applications from being easily disassembled back into source code.

Secrets To Search Engine Success
Sometimes being one in a million isn't such a good thing -- especially when it comes to search engine rankings. We take a look at how to improve your search engine rankings and offer some tips to vault your site to the top of the heap.

Keeping the Search Engines Happy
By now, even the smallest child knows that having your site listed in the major search engines is the key to Earthly happiness. Human nature being what it is, there are those who would "beat the system," and try to trick the search engines into giving them more coverage than is rightfully theirs. The searchies wage an ongoing battle against these scofflaws, and if you aren't careful, you can be caught in the middle.

There's Gold in Them There Log Files!
Every Web site has a different set of goals, but there's one thing we all have in common: We want more traffic! Although a sure-fire way to build Web site traffic quickly remains as elusive as a sure-fire way to predict stock prices, there are some tried-and-true methods that can help you build your Web site traffic slowly but surely.

Do It!

DIY User Profiling
User profiling can make a huge difference to a Web site. Instead of everyone seeing the same thing, content can be automatically tailored to fit the surfing habits of each user. Commercial user profiling software is expensive, so why not build a home-grown system instead?

Reference



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