Database Journal: The Knowledge Center for Database Professionals
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Software Review: WebPosition Gold, Part 4
By Scott Clark and David Fiedler
Keep things going with the Reporter, the Scheduler, and the Traffic Analyzer
Now it's time to find out how your pages are doing in the search engines! This tool not only goes out and retrieves your rankings for each of the search engines that you have submitted to (using specific keywords or phrases to "test" the engines), it tells you if you need to re-submit, re-design, generate a new page or do nothing! You can also compare your keyword positions against one or more competing Web sites, providing you with an edge to help you retain or regain your position.
The Scheduler is a great way for a busy Web developer to find the time necessary to check their Web site's position in the search engines. This enables you to make sure that your page remains on top, or if it has slipped down in the rankings, the Scheduler lets you know that it's time to re-evaluate your pages and re-submit them to the search engines. The submission process can also be automated using the Scheduler, saving you a lot of time and effort.
This utility works in conjunction with some code you add to your pages...the code snippet accesses the FirstPlace Software server whenever someone requests your page from your own server. It then creates its own log files so you don't have to download the log files from your own server.
You can find out which keywords people are using to find your site, which search engines are sending the most folks to your site, etc. As long as the FirstPlace Software server doesn't eventually get bogged down with such requests, this is a slick way to acquire this information without requiring access to your log files, which is nice since some ISPs don't allow such access.
But...does all this really work?
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