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Software Review:
WebPosition Gold, Part 5
By Scott Clark and David Fiedler
WebPosition Gold is a tool you really can't afford to live without if you want to keep increasing your site's traffic!
So does WebPosition really work? In a word...hellyes!
As mentioned previously, we've been testing WebPosition Gold over a period of several months using WebDeveloper.com, as well as a few smaller personal sites. In recent weeks, for this product review, we've been more aggressive about submitting new WebDeveloper.com pages on a regular basis, and our traffic due to search engines has been steadily rising. In fact, our results from Lycos alone are so good that we're keeping them secret :-).
But the most dramatic results were obtained on the smaller sites (one with about 50 pages, and one with just 16). The smallest was relaunched in January, resubmitted using WebPosition Gold, and in just weeks, reappeared on all the top engines with its new content...and double to triple the traffic. The 50-page site, very simply, has quadrupled its traffic in four months!
While many factors are at play on the Web, the search engine-specific results are quite clear. WebPosition Gold is a winner!
But Wait, There's More
Remember we mentioned that FirstPlace Software knew the details of each search engine? Well, that's a continuing project, because search engine rules and algorithms are always changing...not to mention the fact that they're generally secret, so they have to be reverse-engineered. We're quite happy to report that during the period that WebPosition Gold was in beta (until just a few days before this review was completed), the various wizards were being updated on virtually a daily basis as new information was learned about the search engines. Did we mention that updates are downloaded automatically from the Internet?
Not only that, but there were numerous updates to the WebPosition executable program itself, none of which crashed, glitched, or exhibited any bad behavior over a beta period of more than six months. Now why can't Microsoft do that?
For all these reasons, we're happy to present FirstPlace Software with one of our coveted WebDeveloper.com Product Awards (right). After using WebPosition Gold for a few weeks, we're sure you'll agree.
This article first appeared in March, 1999.
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