In this highly competitive digital age, almost many new companies and well-established business owners are having trouble understanding why their sites do not have a good rating. It's possible that a lot of ranking factors contribute to your bottom position in Google and other search results. Well, you can solve all these important problems and get the desired results.
Here are 6 main reasons why the keywords of your business website do not have a good rating and practical tips to solve those problems:
- Your site is not indexed in Google
It is quite obvious that if your site is not indexed in Google, then it will never appear in the search results. Whether you've launched a new website or updated an existing one, if your site does not appear in the search results, it's likely that Google has not included it yet.
3 main reasons why this could happen:
1st reason: you may have de-indexed your site by mistake; It sounds strange but it can happen. Therefore, be sure to check the Reading settings that will help you discover if you accidentally blocked Google from indexing your site. You may have placed a "no index" tag on your website. Make sure your site is set to "index".
2nd reason: Google's web crawler (spider) has not yet crawled your site. This problem is quite common with recently launched sites, especially those that do not have a regular publication schedule. It really takes a long time for Google bots to go to your website and index your content, so you should not worry. If you want to solve the problems, you must send your sitemap through the Google Webmaster Tool that will make the process faster. Or, you can achieve this by sharing your blogs on different social media platforms.
3rd reason: unknowingly, you developed your site in an expired domain or penalized de-indexed. If you are thinking of using an expired domain to launch a new website, be sure to review your history carefully before buying.
- Bad optimization on the page
If you have managed to create strong backlinks and shared useful content relevant to your target keywords, but did not achieve the desired ranking, the reason could be poor page optimization. Make sure that the content of your website is optimized for organic search. If it is not, then your website may have difficulties to improve its position in the search results.
Page titles, keyword density, XML site maps, Meta tags and other factors play an important role in helping search engines discover what your site is about. When it comes to proper optimization on the page, you should consider several vital aspects, such as:
• Placement of keywords and density
The proper placement of keywords is essential to help Google determine the subject of each page of your website. Do not forget to add your keyword / target phrase in the title tag, at the beginning of the content and logically across the page. It is very important for SEO.
Make sure that your content is written for humans, not just for search engines. You must ignore the content of keywords in your content, as it can be considered as spam and Google may penalize your website for it. Its motive is to generate signals of relevance for the search engines, but not to exaggerate. If your website works with WordPress, then you should use the Yoast SEO plugin, which will help you optimize your pages while providing valuable advice to improve the readability of your content.