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What data does Google Analytics prohibit collecting?

What data does Google Analytics prohibit collecting?

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@akash1Jun 14.2019 —  Personally identifable information.
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@VITSUSAJun 15.2019 — Personally identifable information, For example - The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.

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