in fact, everything is obvious
SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your site to get traffic, you have to be in the know.
Well-optimized sites get more and more traffic over time, and that means more leads and sales. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing
What Are the Most Important SEO Ranking Factors?
A Secure and Accessible Website
Page Speed (Including Mobile Page Speed)
Domain Age, URL, and Authority
User Experience (RankBrain)
Real Business Information
Understanding SEO, or “How Do I Rank Higher on Google?”
Many people wonder how Google rankings work, so before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO.
What is “Ranking” in SEO?
As you may know, SEO stands for search engine optimization, which simply means making the web pages better for search engine ranking, but how exactly does that work?
Let’s break it down.
In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).
Appearing in the top 3 results is excellent because almost half of the clicks on any search results page go to those positions.
One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site.
Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them.