I may be completely out of my mind here but I'm looking to start understanding how geofencing is developed. I work for a group of radio stations and was wondering if I could develop something in our mobile streaming apps where I could work with geofencing and our banner advertising on said apps. We do have a company that we use for the streaming, but there's nothing on the site about location targeting. Basically we're looking to increase revenue of our banner ads on our streaming apps.
And I'd rather learn as much as I can about it rather than hire a company at this point but may end up coming to that conclusion in the end. But right now looking for tutes, or blogs and I am a Lynda.com subscriber.
Thanks in advance for any help!