Content - Substance ( Value to the user) and Structure (AI is obviously not that advanced cos you gotta spell it out for the bot) Tip - Can you convey your message effective and completely just using you're H2's and H3's in point form.
UX - Users' overall satisfaction across all platforms falsely measured buy 1 dimensional metrics like bounce rate, Adjust you're bounce rate based on a time trigger. Definitely create a progressive web app - In fact start there and scale up.
User Perceived Loading Time (Optimizing the Critical Rendering Path)
Domain Authority - How valuable you are. Back links are like false referral's trying to steal link juice from someone instead of squeezing your own lemons. Is you a player or a name dropper?
Market your website traditionally cos you might get onto the SERP with back-links but if you're content structure and perceived value are wanting you'll drop again voted off by the people. Rather position yourself and your site as a scarce resource and gain authority within your target community.
Real World Attribute Emulation - Through meta data processing can the bots verify you and your businesses' real world existence and do so consistently.