There are two major techniques that you can implement while working in SEO or in Digital Marketing
Important components of On-page SEO:
H1 tags or proper post titles
Meta Description tag
Prim and proper and unique content
Internal linking strategy
Proper CSS and HTML validation
Off-page SEO is extreme opposite to on-page, as it solely emphasizes on things that you do offline to your website. For example: building quality links, social media presence, submissions on various portals that can direct traffic to your website and various such things. Link building is a key part of SEO and ranking in Google.
Quality link building
Press Release submission
Social media presence
But, there are various factors that affect your local SEO rankings, such as:
Get into Google 3 Pack
Register with Business Listings & Directories
Post Local Content On Your Blog
For any website to be placed on first page of search results it is very important that it is search engine friendly and is perfectly optimized, on-page as well as off-page.