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What Type of Facebook Ad is Good For My Ecommerce Business?

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Apr 16.2020

Hello Everyone,

2 Months ago, i developed an ecommerce business website. Now i want to run a facebook ads for sell my products. So can you say that what type of ads is perfect for my business. And how to setup it properly.

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SEO

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@abusalimApr 16.2020 — @wxites#1617465

This really depends on your objective. If you just want to drive cold traffic to your site to purchase - I would recommend Video or Canvas ads with ‘Conversion’ as your campaign objective.

Typically though, you need to build a relationship with users before they will consider buying. That’s why we focus on marketing funnels on Facebook.

Step 1 - Brand Awareness - we use a variety of ad types here with Engagement as our objective. The least likely to work in this instance for eCommerce store is the ‘Carousel’ ad format. Try to offer value to the user with content, if you don’t have this then at the very least have an attractive ad with a question in the copy to start interactions with users.

Step 2. Re-target. - Using Carousel and Canvas ads, you can now re-target the users from Step 1 who have interacted with your post or visited your website.

Step 3. Cross/Up-sell - Again using Carousel ads we look to cross or up sell on recent purchases.

We would typically begin with a budget split of 70/20/5 for the three steps and adjusting as we go to spending more on re-targeting.

The cheapest way to get sales through Facebook Ads is to re-target your email list by using a Custom Audience. If you have an email database of past customers, these will be much easier and cheaper to convert into paying customers again.
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@VITSUSAApr 18.2020 — @wxites#1617465 It depends on your goal, so there are so many option which you can choose according to your requirements –
  • 1. Use Dynamic Product Ads

  • 2. Use Multi-Product Ads

  • 3. Install Conversion Tracking Pixel

  • 4. Run General Retargeting Campaigns

  • 5. Find New Customers with Lookalike Audiences

  • 6. Use Ads to Communicate Your Brand Story

  • 7. Strengthen Existing Customer Relationships with Custom Audiences
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    @wxitesauthorApr 22.2020 — Thanks for Suggestion....!!
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    @Nizam18Apr 22.2020 — Dynamic product ads might be the highest ROI strategy eCommerce sites can use – a chance to bring back hesitant customers by showing them tailored ads based on their activity on your site.
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    @cmswebsiteservicessApr 23.2020 — From my point of you, Dynamic Product Ads is best for the eCommerce business. With dynamic product ads, you do not need to create a template for each product in your catalog. Instead, the templates will draw pictures, product names, prices, and other information based on the product description you listed, the product description uploaded to Facebook. So if you have hundreds or thousands of products, this may be a great solution for you.
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    @AngeliaMay 13.2020 — I know that they usually create an account for business on a social network and then start SMM promotion. This helps to attract more traffic to your site and helps you in SEO promotion. If you don't want to spend a lot of time on your business account, you can hire a specialist or you can try to use special tools and services, for example, here on this site https://smoservice.net/facebook/facebook-comments/ there is information about how to make your Facebook posts more talkable, which means more interesting for your subscribers. If you use additional software, then you will have enough time to manage the online store.
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    @fodijalJun 16.2020 — I can assume that you need to promote business not only in facebook.You need to use all social networks
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    @vataveJun 20.2020 — I tried to develop sales in facebook, but it was a bad experience. This social network is more for communication.

    I found my place to sell on Instagram. To develop my account helped Instagram promotion https://take-top.com/

    The more Likes the higher my profile in the tape
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    @fodijalSep 02.2020 — I don't think Facebook is suitable for trading. It is a social network more for communication, business, politics, humor. You can see the indicators and analytics of all social networks
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    @marksmith121Sep 04.2020 — 
  • 1. Use stunning images in your ads

  • 2. Get Facebook Pixel for your website

  • 3. Use the interests field to target your die-hard fans

  • 4. Create a custom audience for people who’ve already viewed your product page

  • 5. Target cart abandonment

  • 6. Upsell to your current customers

  • 7. Build referral programs

  • 8. Promote your content

  • 9. Create and target a lookalike audience

  • 10. Host a contest

  • 11. Create an offer

  • 12. Offer discounts or coupons directly to your Facebook fans

  • 13. Create a product gallery on Facebook

  • 14. Use engaging, catchy copy in your ads
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    @JohnPhilSep 07.2020 — Hey Wxites, for starter you should focus your efforts towards building awareness, as you are new to this space and people might not know about what products you are offering. And going with the awareness-building ads will also going to create a potential customer base for your website through which you can further target and re-target new and potential customers in the future also.
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    @fodijalJan 27.2021 — Facebook is an interesting platform for business development. You can also find communities for startups there.
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    @Martin_SmithJan 27.2021 — Use Dynamic product ads might be the highest ROI strategy for ecommerce sites.
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    @fodijalJan 30.2021 — the last year has changed a lot of our lives. Due to the pandemic, many areas of business are going online. And I can admit that Facebook has taken the lead. This is not only a platform for communication, but here is the exchange of photo and video content that helps business. These are video presentations, advertising of companies. There are many video tutorials for business development. You can even save it with [facebook video downloader](https://mp3.studio/facebook-video-downloader) and use it as often as you like.
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    @johncarryJun 02.2021 — Best Facebook ads for Ecommerce

    Best eCommerce Facebook Ad Types to Retarget Cart Abandoners

    Dynamic ads.

    Video ads.

    Messenger ads.

    Carousel ads.

    Offer ads.
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