Below are some strategies to make an e-commerce website search engine friendly.
- Designing a User-Friendly Ecommerce Site
A user-friendly e-commerce website is one that’s easy to navigate and use. User satisfaction should be your #1 priority as an e-commerce entrepreneur.
The focus on the user became even more important after the Hummingbird algorithm change, which affected millions of websites that were providing value to users.
Focus on interactive design, both for your desktop view as well as for mobile visitors. Interactive design is one that encourages communication between the site and its customers.
- Increase your site speed
The competition is getting stronger and your customer’s attention span is now shorter than before.
Decreasing your site load time will give you an edge. If your e-commerce site loads fast, you’ll get more referrals from happy customers. When they can quickly find exactly what they want, they’ll tell their friends about it on social media and beyond.
The objective is to optimize your e-commerce site so that it loads within 2 to 3 seconds. If it’s slower than that, then you have some work to do.
- Optimize Category Pages
Several pages on your store site should be optimized because they provide additional usability features to your site. Among these are your category pages.
The golden rule of SEO is to make usability a priority for your customers. Google is more concerned about its users than anyone or anything else. As such, do everything possible to make your e-commerce site easy to navigate.
Having researched your keywords, you can use them to optimize your category pages. This is easy to do if you use WordPress.
- Optimize Product Pages
Optimizing your product pages will help customers find exactly what they want to buy and make it easier for Google to crawl and index your fresh pages.
Each product page is similar to the WordPress page that’s created when you publish a new article. Your job is to make it searchable by the bots and attractive.
- Keyword-friendly URLs
The name of the product should appear in the site address. It should literally describe itself and guide the customer accordingly.