Easy Tips for Building Your First Ecommerce Website
1. Choose the Right Platform
The first step in the process is to choose a website building platform. Also known as content management systems (CMS), these are the engines that allow websites to run. The three most popular platforms are WordPress (which has an incredible 50.07 percent market penetration rate), Drupal and Joomla.
2. Select a Hosting Provider
This is the point where some people get confused, so take your time with this step and make sure you understand what’s happening. While you’ve selected WordPress (or one of the other solutions) to be your website builder, you now need a host.
3. Name Your Ecommerce Site
Now it’s time to name your website. This is a crucial step in the process, so don’t rush this stage. Choosing the wrong name can ruin your chances of success while selecting the right one can increase your visibility.
4. Find a Theme
As mentioned, WordPress offers the best selection of e-commerce themes. If you’ve chosen WordPress as your CMS, now’s the time to start browsing various themes. While you can find a bunch of free themes that may do the trick, it’s worth checking out some of the premium ones. They typically come with more customization features and richer functionality. Here are some of the most popular e-commerce WordPress themes for this year.
5. Craft a Site Outline
According to Entrepreneur.com, it’s important to write a website outline before beginning the design phase. “An outline helps you get the most out of your website design/e-commerce budget. It will also help you determine whether you, or someone in your company, can design portions of the website, or if you need to solicit outside help. That way, when you hire someone, it will be for only the parts of the job that you'll need to have outsourced.”
6. Start Designing
Finally, it’s time to begin designing. Thankfully, if you’ve carefully followed each of these steps, this process won’t be as time-consuming or stressful as it could be. When designing your site, focus on simplicity, functionality, and speed. E-commerce shoppers value these three things and want the buying process to be effortless. Check out these web design tips for some inspiration and ideas.
Prepare for Ecommerce Success
Building an e-commerce site takes hard work, patience, and a willingness to learn new skills. However, it’s not as challenging or difficult as so many make it out to be. If you take the process step by step and avoid looking too far ahead, you can build an effective and profitable site.