Once you’ve settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to:
The domains and URLs – How many are exact match domains? Does every URL in the top 10 include the keyword?
The titles – How do the title tags incorporate the keyword?
The type of content that’s ranking – Product pages? Blog posts? Videos?
The types of businesses that are ranking – Are they huge brands? Small businesses? News sites?
How authoritative those sites are – You can use a plugin to check the age of the sites in the top 10, the size of their link profiles and so on .
You’re looking for ways that you can differentiate yourself. You’ll need to do at least as much as your competitors are doing to beat them I tried it on my site. Ideally, you should be doing more, and doing it better.
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