I mean those websites that have control over keywords for more than 10 years now, I don't see them ever lose the rank.
Why should google feel urged to give best results to people who search for things, when it is enough to just ANSWER their question and that's it.
Let's say, you are searching a story for a bird.
Let's say you are asking, what is the cause of this and this disease, yes?
Well.. sure you can answer better and idk, make a better website, but why should google even care?
IF someone already answered it and has like million backlinks he gets more views, he then gets even more backlinks, and once a certain topic has been worked on, there is not much that can be done.
So I heared some official from Google saying no no, we make sure that this is not the case. Well how?
I can show you dozens of pages extremely well and better made but somehow stupid ugly page design that is simply older always remains on top.
Now I'd challange you to show me a case where a page with a lot of backlinks and good technical solution somehow got downgraded because some little newcomer page had better content.
Here, I will give you an easier task, give me 5 examples where underdog website, just started off and has taken over a bigger older website...
I know this because I have a very successful YouTube channel, like more than 1 million subs. BAck in the day, it was so easy to become popular.
I am not saying that the current competition is the issue. I am saying quite the opposite. I still make millions and millions of views on that old YouTube channel, which is horribly made and I made 3x more new videos much better produced, better audience retention, better backlinking, better sharing, more likes, more subs conversion. Guess what? IT barely gets ANY views!!! Lol....
And guess what, that old channel keeps generating so many views I am even surprised.
So for sure I myself am a proof that my old content is basically on top while new much better content can't even get ANY exposure on that new channel. I upload oneof those videos on that old channel and BOOM, 200k views and ranks well. I am a proof of that at least for YouTube. And remember YouTube is a pretty lively community and it was specially re programmed many times over to allow new talent rise to the top. Yet it still fails.
So how and why do you think, a new website can now be made and very good one with useful information, better information than previous ones, and still manage to top the ranks?