Successful SEO strategies depend a lot on long-tail keywords optimization too. Simple keywords optimization alone cannot help you succeed with this digital marketing strategy.
Long-tail keywords are phrases that closely match the natural queries that users are likely to use when searching
It is based on the principle that searchers use short sentences or phrases instead of just a couple of words
These keywords can more effectively reflect the context of the search
The method of researching and using long-tail key phrases is similar to that for traditional keywords.
While the keyword ‘dog food’ may make sense to focus on, people searching for it are more likely to use a phrase like ‘where to buy quality dog food’. According to research, long-tail keywords send around 70% more web traffic to sites and blogs.