What are the Mistakes we should avoid in email marketing ?
nihitthakkar There are the following mistakes which we should avoid, For example - penning poor subject lines, not letting readers reply, forgetting a Call to Action, falling out of touch, neglecting mobile users, creating email campaigns that sell, etc..
Selling too hard.
Failing to optimize for mobile.
Violating email marketing platforms' terms of service.
Avoiding customer segmentation.
Failing to include clear calls to action.
Ignoring GDPR considerations.
Writing poor subject lines.
Penning Poor Subject Lines.
Not Letting Readers Reply.
Coming Across As Shady.
Going Crazy With Graphics and Stock Photos.
Falling Out of Touch.
Neglecting Mobile Users.
Forgetting a Call to Action.
You are not using keywords, you are not optimizing your site for mobile use. You have not invested in Google AdWords, you do not use social media to promote your site.
Fear of experiments
No tests before launch
Lack of a consistent content marketing strategy