Analyze the Onpage factors and find faults and defects in it starting from a missing meta to improper distribution of keywords.
Structural mistakes in web pages and what improvement is needed.
Images missing alt tags and wrong titles and descriptions are given.
What more you can do to improve and what more you can remove to improve.
Analyze the pages for speed of delivery or optimization.
Which areas need focus like from gzip to java, CSS, and Html minification.
If there is wrong sourcing of heavy materials and if so what you can do like integration of cloud or CDN, it suggests that.
Moving to Off-page factors it first finds backlinks that can ban your site or reduce the rank, it's called negative backlinks.
Compare with your competitor and finds what more you need to do to be the leader on board.
Analyses the best keywords for you.
Builds content structure, long-tail keywords suggestion, and other required targeting by keywords.
Find your competitors ranking in keywords that are bringing traffic for them and suggest you possible ways to improvise on them.
Check and Maintain keyword ranking data for you, your client, and the competitors as well.
Start Local SEO’s required Citation hunting only with software as it’s not possible without that.
Hunt backlinks in many ways, that may be building auto submission backlinks to genuine link sharing backlinks.
Help you check and maintain guest posts.
Check broken links in your pages which is very important.
Help you to write quality content with the grammatical correction to other improvisations needed in your writing.