Follow these steps to increase organic keyword Ranking
1. Define a Keyword List
It’s unreasonable to assume that you simply will pull top rank in Google for each keyword regarding your industry. Your goal should be to secure high organic rankings for your most desired keywords. this is often an exercise that will take the trouble of both marketing and management.
Give some thought to how people would seek for your products and services, make an inventory of those keywords, and check the traffic and competition for every term with a tool like BrightEdge or Google’s Keyword Planner.
2. Good Content Will Win call at Organic Rankings
Before you penetrate a number of the more technical ways to boost SEO ranking, always remember that writing high-quality content that pulls interest and compels visitors to share it and link back thereto is important. Good content has the simplest chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
3. Create Cornerstone Pages
If you've got 10 pages referring to the identical set of keywords, Google will have a tough time determining which page has relevancy. Instead, merge your content into one cornerstone page. With one authoritative cornerstone page on a particular topic, there's no SEO confusion, and you must rank higher.
4. Work Your Keywords and Related Variants in Page Content
The best thanks to rank for a keyword is to use it. you ought to include important keywords early in your page titles, headlines, and body text, since early placement may be a symptom of relevance. you ought to use your focus keywords often throughout your copy — but never at the expense of fine writing.
Google’s algorithm has become wary of “keyword stuffing” and penalizes pages that use keywords excessively, in ways in which interfere with the reading experience.
5. Optimize Your Page Titles
The <title> HTML tag defines an online page’s title and is supposed to be a concise description of that page’s content. it's the primary line of hyperlinked text Google displays in their organic search results, and it's what appears within the top frame of most web browsers for that page and in tabs.
Google’s algorithm considers this to be a vital on-page SEO element. after you write your page titles, keep them but 70 characters, since any text beyond that may be discontinued when listed in Google’s organic results.
6. Write Meta Descriptions that Drive Clicks
The <meta name= description content= > HTML tag is supposed to be a concise explanation of an internet page’s content. Google displays your meta description beneath the page title in their organic results.
Meta descriptions aren’t nearly as important to Google’s ranking algorithm as page titles — rather, their function is to drive clicks from users. People read descriptions as a preview of your page and use them to see if your content is worth visiting.