I'm sure there have been studies done on this but a Google search produces such a mass of stuff I don't know how to sort it out.
In my blog I like to keep the pages down to about 10 pictures so that the page loads in a reasonable time, at the bottom of the page I put a link to the next page. I am finding through Google analytics that people do not follow the link to the next page and preliminary evidence suggests that
a) they don't realize there is a next page
b) they don't see the link
c) they're not interested (but I can rule this out in some cases)
In the absence of 'c' what can I do?
Initially I had just a regular anchor, lots of people missed this. I replaced it with a button but am still not getting the results I want. I just made the text in the button red in an effort to draw attention to it.
Can anybody advise or point to a study/tutorial on web page design that would help?
Though I would of course be interested in advice specific to my pages I would also like to read any available articles on this aspect of page design.
Here is an example (disclaimer - there is an advertising banner on this page for my company, I promise that that is not the reason for posting this link, maybe it is part of the problem though not many people seem to follow it either!)