Why oh why do people shove google ads on their page. If any company asked me to pay for a service and then littered the page with ads id laugh and leave. Im sorry to be blunt but i have a strong hatred for google scummy ads.
I agree with mr sirric, think target audience >>>>>> Over controlling parents who want to monitor their children ...
Therefor i would suggest light pastel green borders, well spaced and simple to navigate for people who arent too savvy with computers, flowers and grass and happy children playing on grassy knolls, etc.
There are other competitors in this market, so you have to convert each parental visit in to a sale instead of them navigating to your competitors.