hey for those who are local seo'ers...here's a couple of tips that'll help you out that's helped us.
* a domain with the main kw in it or chose a local domain name
* city name and surrounding cities in the metas, content and inner linking with your city location and surrounding cities
* subpage content with zip codes
* drip links
* google & yahoo maplinks and link your keyword along with your physical address
* get the site on a good handful of review sites...yelp, citysearch, google local etc...for BLs. don't bs and leave rave reviews...leave it be
We've helped out a handful of our local businesses and were able to get them on the first page. nothing shockingly new here but just sayin...it's helped us, so hope these help some of you...