These are all great ideas. Thank you. Jarrod, I believe I mislead you, nothing has been signed with the client and everything is just relaxed talk right now. As I do want to to keep in mind that turning the project down is a realistic option, I do want to dig deep and see what I am capable of. Not claiming to know more than anyone in the chat, but I have kept up with everything you have said. Everyone starts somewhere, right? If I were to take this on, I would love to have suggestions of things to keep in mind, and thus far its been helpful!
Keep keyword density intact, with respect as well to mark up
Any comments about link structure, page titles, and page names?
Cushy CMS looks like I might be able to use it. The potential client clarified the size of the site yesterday and said it was closer to 150 pages. Out of these he would like CMS functionality to just a handful pages.
Plus, the potential client is looking for a more conservative look, and most Joomla templates thus far have seemed very web 2.0. (The client brought up using templates)