I would use VeriSign to authenticate your site it is better known and trusted the goDaddy. There is no corporate information available, the link just links back to the homepage. Make it more inviting by making the homepage have large images of products on sale that week. This provides more of invite to purchase being your call to action.
I also looked at your code and there is way to many keywords. You way want to use Google Webmaster Tools to help make your keywords concise and find out which ones are actually generating traffic for you.
The layout should look more professional. I would change the layout by deleting the right column in the content and make your products line up 3 in a row. Next the Add to cart button needs to be toned down, don't use the neon green as the background, use the darker green in your logo. Your shopping cart doesn't look like a bag or a cart, I would work with that. Move the disclaimer at the bottom of the page. Where is your social media to help create fans, etc.