I use a browser plugin called Ghostery, which shows all the tracking codes on the website. I only show you are using Google Analytics. If you are only using one software it may not be telling the whole story, as Google increases privacy more and more for their users, you may want to add an extra level of anaytics software to provide more proof of you tracking. Do some research on Google, there are several free software on the net for web analytics. You may also want to use a social media sharing tool to bring more guests in from Social Media websites.