It is essential that the page only loads in this format "www.letsgostrolling.com" All inner pages should be like www.letsgostrolling.com/innerpage .rewriting the URLS for SEO purposes
How to implement this?
In my experience, it is very important to have SEO friendly URL's if you want them to rank above your competition. It is imperative that you also have a good structure of the URL. I.E. website.com/category1/article1
Make sure that your pages are categorized. Use keywords for the article in the URL.
There are tons of tutorials. Google some.