The term ASO means Application Store Optimization. Every smartphone or Android-enabled device uses apps that cater to every need of the user. Now when you open an app store, you are flooded with millions of apps, some extremely high rated, some moderately rated and others with no rating at all. However, every user is hungry for an app to meet his desperate need. Now considering the bigger picture, when he opens an app store be it the Apple’s app store or the Android’s, he might need help with regard to finding the perfect app. Boom! And the term “ASO” a.k.a App Store Optimization was coined to enable users to select from only those categories that have a higher ranking than the others.