I would move the sign in box to the upper right on that column and consider maybe incorporating it in to the header logo itself.
Im not too wild on that cartoon woman at the bottom of the page and feel that the T&C and other links could be smaller as they arent significant and should be as small as possible.
Also consider your demogrpahic/target age range. One article about ikea cameras came up. That wouldnt interest a girl of that age at all.