Good Web design just as web tools, perhaps even more than other type of design, is about information. One of the biggest tools in your arsenal to do this is precedence. When navigating a good design, the user should be led around the screen by the designer. I call this precedence, and it’s about how much visual weight different parts of your design have.
A simple example of precedence is that in most sites, the first thing you see is the logo. This is often because it’s large and set at what has been shown in studies to be the first place people look (the top left). his is a good thing since you probably want a user to immediately know what site they are viewing.