Buying domains can be a tricky issue. A crucial factor in the success of an online start up is a fantastic domain name. It is easy for people to remember and link to the site. Domain names should be easy to spell, easy to say and have a .com extension.
If the domain name aptly represents the industry or niche it does business in, it can get direct traffic where users type it into the address bar and reach the site. It also represents your company in cyberspace and is the first port of call online.