The real importance of search engine optimization is not about the technicalities of getting it done. The importance of SEO is about tapping into the addressable market potential for a business who knows how to convert sales.
The technical requirements and strategies of ranking high in organic listings is not rocket science (then again, I’m probably considered a rocket scientist when it comes to SEO.) The true hurdles of search engine optimization and answering the question of ” why is SEO important? ” boils down to some simple business fundamentals.