Blog comments are the lifeblood of a blog. Comments are what separates a blog from a static website. As the conversation builds, so will your relationship with your readers and so will your blog's popularity. Encourage your readers to join in the discussion and leave comments and respond promptly to the comments left by your readers to make them feel valued. Just as you don't like to be ignored when you address someone in person, you don't want to ignore your readers when they address you through a blog comment.