Organic SEO, sometimes referred to as natural search optimization, website SEO, or just plain old SEO, is the process of improving the rankings of a website in search engine results for specific targeted keyword phrases.
Cost. The most obvious benefit of organic search traffic is a cost advantage.
Credibility. One of the reasons why we advocate for organic site traffic is credibility.
Competition. Here's something else to consider: when pursued aggressively, organic search traffic can effectively block your competitors' online presence.
Combined Approach. Internet users are non-homogenous. Some prefer to access sites through search engines; others routinely click paid ads. That makes it important for business sites to take a combined approach that integrates both organic search traffic and paid advertising into a coherent online strategy.