how do you do SEO in 2013?
Just do what he does best - be a real company and as Reynolds says do RCS - "sh. Actual Company t" There is no single "quick win" that will keep your business afloat. Stick to your guns, be transparent, have some fun, be creative and have passion for what you do. And then reflect it all online - anywhere on the web for your business has a presence!
Establishing an online audience and build up your community. Keep consistent with your brand personality or voice at all points of contact. In these times, with so many options out there and commodification, customers are not as loyal as they used to be, so it's important to be memorable throughout.