The process of content optimization
1.) Keyword Research
Keyword analysis plays a major role in optimizing content and is basically the first and more important step. In a narrow sense keyword research involves researching and finding keywords that people use in a day today context to search over the internet.
2.) Keyword Analysis
The next step after a through keyword research is keyword analysis. Keyword analysis basically involves finding the right keywords from a bunch of available ones. This involves analyzing the most effective keywords that can generate traffic and at the same time are easy to optimize for.
3.) Using Keywords on a webpage
When optimizing for content the webpage as a whole needs to be taken into consideration. This involves the on-page content along with title tags, Meta tags, alt tags and the page URL. For on page content optimization the first and foremost step is to find out the keywords that matter most.
Important things to take into consideration for content optimization
Location of Keywords
Location of keywords inside the content is very important. In basic search bots tend to give more importance to keywords that are placed within the heading tags and those that appear within the first few lines.
Checking keyword density
It is important that keywords are used properly and not exceedingly which could lead to search engine spamming. Most bots today can easily identity pages that are filled with keywords and can even penalize them other than dropping their rankings.
Increasing Keyword importance
Keywords that appear in bold or italics are given more importance by search bots. In addition keywords that appear in the heading using heading tags like are given special importance. Search bots also give importance to keywords that appear in links and in the beginning of a webpage.