Visibility and SEO: Every image that is pinned will include a link back to the website where it originated. This helps to spread the word about your company and what your company can offer.
Photography Popularity: People are simply more interested in photos than they are articles. Part of the reason every article on the Web is accompanied with a photo is because photos can grab the attention of readers.
Interaction: The site will allow you to interact with customers, clients, and others in the industry in the same way other social networks do. This will help you build connections through a medium that is comfortable for your customers.
Target Audience: People choose which topics they would like to follow and which topics interest them. If they choose “business,” for example, as a subject that interests them, then your photos and/or infographics will come up.