Inbound Links – Link building is one of the primary techniques used by optimisers. Links that point to a particular URL will gain attention from search engine robots. The more quality inbound links that a website has, the more authority that it achieves in the eyes of search engine such as, Google, Bing and Yahoo. This can benefit a website in a number of ways; its page rank may increase, which could in turn push the website up the search engine listings to the prime, page one position one spot.
Of course, no inbound link is quite the same. More authority is likely to be achieved if a link is from a relevant site with a high page rank. For example, if building links for a home furnishings company, it would be beneficial to add the link to a ‘home’ section of a social bookmarking website.
Wide Audience – Search Engine Optimisation has developed rapidly over the past few years and whilst link building is still an important technique, consultants are increasingly concerned with reaching out to not just the search robots, but real internet users.
Social bookmarking is a means of publicising a website and its content. It allows audiences to learn more about the latest trends, news and opinions. With an audience of many thousands using Digg on a daily basis, it offers an opportunity for websites to be seen amongst the crowd.
Content Sharing – One of the main benefits of social bookmarking is that it enables users to share interesting information with their friends, family and colleagues.
If a link is interesting to a user they are likely to add it to their own list of bookmarks or even re-post it on their social networking news feed. Used alongside social networking sites such as Twitter and Facebook, websites and their content could reach an extremely large audience in just days – or even hours in some cases.