At its most basic, email marketing means sending a message via email, whether this is an ad to make sales, advertise a product/service, confirm a purchase or to solicit new business.There are two main types of email:
1 - > Marketing emails : These might be informational or promotional messages sent to your permission-based lists of prospects, clients, reporters, vendors, affiliates, etc.
2 - > Transactional emails : This type of email is usually automated and triggered by your customer’s activity.
Whichever type of email marketing you use.
Here are six tips to help you to succeed:
1 - > Make your email interesting from the minute it lands in the recipient’s inbox : Think of it like a newspaper – it’s the headline that grabs your attention and in an email this is your subject heading. April Newsletter Is Here! isn’t going to generate any clicks
2 - > Ensure that your emails are not sent to spam : If your carefully constructed emails are sent directly to spam, they’ll never see the light of day, and certainly generate no results.
3 - > Make sure your copy looks clean and crisp : This sounds obvious but you’d be surprised how many people send out emails that look like amateur websites from the 90s.
4 - > Make the links obvious : The aim of your email marketing campaign is to increase traffic to your landing page and website.
5 - > Don’t make it impossible to unsubscribe : Your email marketing campaign needs to be friendly. After all, no one wants to buy anything off an aggressive salesman, at least not willingly.
6 - > Test, test, test : Don’t send anything without making sure it’s working. Test internally, at the very least engaging all the major providers: Outlook.com, Gmail, and Yahoo.
