Email Marketing Best Practice Guide will help beginners and experts alike to understand, implement and execute email strategies to maximise return on investment in this complex channel.
At nearly 150 pages in length, we believe it to be one of the most comprehensive documents of its kind.
It will provide you with all the information you need to know about successfully setting up, running and reporting email campaigns. It is split into two distinct sections, Effectiveness and Efficiency which contain the following chapters:
Aims and goal setting
Segmentation and targeting
Creative & copywriting
Testing & optimization
Templates and renderability
Email marketing management systems