Segmentation – How to Target Your Audience
This rule works in all forms of advertising: Try to reach people who are interested in your product.
Optimize Your Ads – Tell the Right Story
Finding your audience isn’t everything.
Once you’ve tracked down your potential buyers you have to present an appealing, clickable story.
- Scheduling Your Campaigns
A well-known Facebook marketing fact is that your ads well show different results based on day of the week you are running them. The biggest difference is normally between weekdays and weekends.
However, the time period of the day the ads are shown also has a big impact on the performance.
Managing Your Budget Wisely
Facebook officially tells advertisers not to optimize their ads with the max bid to set the amount of clicks that you will buy per day. The official statement is that the max bid price should always be what you are really able to spend per click.
Use Conversion Tracking to See Results of Ads
Like any other kind of marketing, advertising on Facebook should be measured with ROI. That’s why you need the results from each individual ad.
Normally Facebook won’t show you what ad generated what sale.