People browsing blogs that are related to your industry might be looking for the products or services that you provide. Maybe they haven’t found your blog yet. Getting your name in front of them is an important first step. You never know who could be browsing the blog comments.
When it comes to blog commenting it’s important to add to the conversation. Read the post thoroughly and contribute a thoughtful comment that will encourage additional comments from others. If it seems like you “know your stuff”, it’s a great way to market yourself or your brand or company.
Commenting on blogs is a great way to get noticed not only by prospects but also by other industry bloggers of influence. Over time, a friendly relationship may grow and lead to new business opportunities or even guest blog posting opportunities.
Many blogs allow you to include a website link with your blog comment. This will help build a link portfolio and generate traffic to your blog or website by making it easy for someone to click over to learn more about you.