Creating awareness and interest in the services and products of your website.
Articles create backlinks to your site, which increase your page rank. These articles have the ability to be republished on multiple sites, creating more links to your site as more sites share your article. These links are stronger for a long term positive effect than reciprocal links as article banks tend to store articles longer, while links exchanged may be removed from a site at any time.
Reputation – Writing a well thought out article can earn you a good reputation on the subject, therefore increasing the public’s trust in your products and services.
Attracting more visitors. Reaching more people through your article will create more traffic for your site, especially by following the notes above and creating a credible, intelligent article.