Yes Agree , Don't Make Them Think . Your intent , to help people to learn and experiences better from your website "that's what we call better user experiences" , Instead they fight in understanding and thinking why is it here , what they talk about , why they not have good design, where to start on page ? why website not open quickly ? ...... So for better conversions , Enhances the usability of website as much as possible .
Don't Put A huge content and make website so busy that make user to think "hmm where should i start , Its too Busy"
If your website has not Green Flag (Not Work Fine) , with many of factor's like layout , simple navigation, loading time, content , usability then Its time to think for website redesigning .
Yes Agree , there are some points that just couldn’t be ignored before rolling out a major update. Thanks for presenting real examples of brands that have successfully done so;
Thanks For Share Some Success Stories and Discussing Why Some Fail and Other Success