Links all sorts of needs , all sorts of important links !
In the 20 days of February, Google has imposed sanctions for incorrect , in his opinion , link building strategy . As a result of these sanctions, the site previously were kept in TOP 1-3 on such high-frequency keywords as [flowers], [florist], [flower delivery], [flowers online] and many others, was removed from the issue . It is not difficult to guess that because of such action by Google company suffered significant financial losses .
If we analyze the strategy espoused optimizers Interflora, it is possible to identify several types of references used : • references from relevant articles posted on news sites and other resources ; • guards thematic papers ; • links with social networks and personal blogs.
Schemes of reference in the case of different types were about the same: the user wrote that allegedly received free from Interflora bouquet , articles were usually accompanied by photographs and abounded in plenty of references to the online store website . Nothing like , right?
The case of Interflora, at the moment, the loudest demonstration shooting techniques for using incorrect link building in 2013. Earlier in 2012, Google also applied sanctions to several major sites, including such giants as : JC Penney, Forbes and Overstock.
As of March 4 Interflora 's company back in TOP 10 in Google for a number of high-frequency queries : [flowers] - 9 position , [flower delivery] - 8 position , [flowers delivered] - 9 position , [roses] - 10 position . It should be noted that the department move this store immediately after the fall positions began sending letters asking webmasters to remove previously posted materials from their websites. From what we can conclude that the optimizers initially anticipated such a scenario and were ready for it . Another question is whether himself was ready to shop for such an eventuality .
Is it possible , as in the case with Interflora , or any other site, to avoid such negative consequences ? It's safe to say that, yes , maybe. But for this it is necessary to use time-tested tools and techniques.