Hello Friend, After so many updates by Google, the whole definition of "SEO is Change", or rather say "Now SEO can be Easily Defined", so the better way to rank is to follow Google, We say that we follow Google's Guidelines, but are we actually? NO, we just read the guidelines and start to altar it and try to make Google think this practice as Genuine One. But Google is now become smarter and smarter and that is why "Google is my Best Friend". Try to Think like all the SEO activities in this manner, i bet you will rank and you will never get penalize.
- Do as Google Say: For SEO "Google and Google's Algorithm" are like religion, follow it properly.
- NO Link Building: Try to build relationship and that relationship will definitely gives you the long lasting and legit support.
- Stop Keyword Base Content: Start Content Base keyword, try to think in reverse order, don't try to cover keyword, try to provide right information for your domain, your keywords will automatically get covered, and if not invest it for branding of your services or products.
- Stop Exact Match Keyword: Because whether you see yourself in Mirror or in water, both shows you your shadow, not the actual you, use keyword naturally, Google will Find you, wherever you are., because "Google Is our Best Friend".
- NO Backlink Gaining: Start Being Modest instead working for backlink gaining, start to make effort for giving information and try to give other people some credit of their work.
- No Social Signal Gaining: Try to be a active social media people, interact make relationship, put a step forward to make people your active media partners.
- No Content Marketing: Say no to content marketing, or don't use content for your link building marketing, rather make it natural and use it for giving information and help to make other user aware about the things they don't know.
Hope this makes you to think a bit more differently than others, and You are also able to say that "Google is SEO's Best Friend"