I've done some research and I am going to do the following:
1) Research keywords with:
2) Check SEO competition with Market Samurai
3) Find best free backlink checking tools, and use them to find sources of backlinks that I could use. I am going to use different anchor text (possibly 3 - 4 variations, 40% - main keyword, 30% the other too)
Does this sound like a good plan? Would you make any changes / modifications to that?