Yay, now those of us who recognize that what most people call "SEO" is one giant steaming pile of manure full of lies and bunk can sit back as the scam artists (and the poor fools who were ripped off by them) run around like chickens with their heads cut off over it.
... while those of us who know better get to watch our rankings increase.
1) Content of value written professionally using the proper terminology.
2) Marked up semantically with a logical document structure
3) Organically back-linked to by people who actually LIKE the content
DONE! Anything else is 100% grade A fiction, that even if it works for a few moments, WILL get slapped down by algorythm updates like this current one... and the one before it, and the one before that, and the one before that.
... which is why MOST of what SEO 'experts' offer is a bunch of halfwit nube-predating bull****, that is little more than glittering generalities and card stacking to try and rip you off!