Is PPC only the part of Search Engine Marketing or apart from any other techniques are available in SEM instead of PPC?
who told you this stuff its totally wrong that ppc is the only part of the search engine marketing there is another term that are use for the marketing as well such messaging,email marketing etc
SEM i.e Search Engine Marketing, is a very vast marketing field, it not only consist of PPC, in fact SEO is also a part of SEM, along with this:
All this comprises SEM.
It is a part of search engine marketing. It is a paid which is used for promoting a website through ads.