- Inbound tactics
Some of them are just “must have” for software developing companies: appealing website, landing pages, blog and other content that your potential clients will find valuable.
Minimal web presence is vital for this industry and relatively low-cost.
Among other inbound solutions, SEO can be a very powerful one. It can substantially boost the effectiveness of other inbound tactics. But it also requires time and resources to be implemented well.
- Outbound tactics
At the early stage of your business you can simply do it by yourself:
ask your clients/partners/acquaintances for referrals and introductions
do manual research using Google and professional social media (LinkedIn, Meetup, AngelList etc.)
attend/participate in conferences and related events and acquire leads from your expanding network
But as your business grows, the scale of lead generation must grow too.
Cold emailing can make your sales more predictable.