I know that Pay Per Click or PPC is the most common form of paid SEM, wherein you only pay for the ad when someone actually clicks on it. What other forms of paid SEM would you suggest that we use to mix with PPC?
There are some other forms you can interest such as:
+ Paid search ads
+ Paid search advertising
+ CPC (cost-per-click)
+ CPM (cost-per-thousand impressions)
You can find helpful tips to get started with PPC ads on the major search marketing platforms below:
Yahoo: Search Ads
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CPC(Cost per click)
CPM(Cost per thousand impression)
CPA(Cost per acquisition or Cost per action)
Linkedin Advertising ect...
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