This is more of a question o everybodies thoughts on seo. We all know backlinks still carry alot of weight in ranking , though not as much as before and im sure it declines every year as google finds other reliable metrics. Ive noticed there are many articles on how to build backlinks we have all seen them . And they all say the same thing , competitor backlinks , blog guest posts , infographic sights and so forth.
Ive notivces however now more than ever that everywhere you turn to submit a article , infographic or any kind of material which cost you time and money to produce and is essentiially increasing the value of the website you intent to place it on , everything today costs money , every submission.
Whats ironic is that in the google guidelines it says that any paid link should be a no follow , meaning carry no ranking influence abilities , so it defeats the whole object.
I just kind of wonder if google is letting this happen to make ranking harder , and cause more people to turn to paid advertising.